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| Author: | McCullaugh, J. |
| Title: | "Moonstruck" in promo limelight |
| Journal: | Billboard
1988 : JUNE, VOL. 100:24, p.55 |
| Index terms: | |
| Freeterms: | Advertising support, Sweepstakes, Big titles |
| Language: | eng |
| Abstract: | "Moonstruck" is the biggest title of MGM/UA Home Video. They spend more than $1.5 million on TV advertising support and together with American Airlines and Alitalia they launch a sweepstakes for consumers, retailers and distributors offering the video. Besides "Moonstruck" which awarded 3 Oscars other popular cassettes of MGM/UA are "The Wizard Of Oz" and "Gone With The Wind". |
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