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| Author: | Haring, B. |
| Title: | Cable TV ads reach markets for less $$ |
| Journal: | Billboard
1988 : SEPT, VOL. 100:36, p.43 |
| Index terms: | |
| Freeterms: | Advantages, Programming, Price |
| Language: | eng |
| Abstract: | At the convention of Video Software Dealers representatives of cable TV spoke about the usefulness of cable,i.e. about its ability to reach specific audience. In the U.S. nearly 50 channels are accessible and commercials produced by cable studios are less expensive. Co-op commercial is a novelty.It means that advertisements have a standard opening and closing segment. |
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