search query: @author Deal, K. R. / total: 1
reference: 1 / 1
« previous | next »
Author: | Deal, K. R. |
Title: | Optimizing advertising expenditures in a dynamic duopoly. |
Journal: | Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 682-692 |
Index terms: | ADVERTISING EXPENDITURE GAME THEORY |
Language: | eng |
Abstract: |
« previous | next »
SCIMA