search query: @freeterm Competition, Viewers, Ratings / total: 1
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| Author: | Vincent, E. |
| Title: | The morning TV battle |
| Journal: | Broadcast
1987 : MAY 1, p.14 |
| Index terms: | |
| Freeterms: | Competition, Viewers, Ratings |
| Language: | eng |
| Abstract: | After the transfer of ITV school programs to Channel 4 this autumn, ITV and BBC will compete to win the viewers between 9.30 and 12.00 on weekdays. Since Oct. 1986, BBC has pioneered by screening an all-morning weekday program aimed mainly at housewives and small children. In the U.S. about 25% of households watch TV during mid-morning period, while ratings vary between 10-15% in Britain. |
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