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Author: | Moncrieff, S. |
Title: | TV ads boost in Dutch shake-up |
Journal: | Broadcast
1989 : MAY 19, p.2 |
Index terms: | |
Freeterms: | Delay, Commercial channel, Advertising |
Language: | eng |
Abstract: | Owing to the long awaited decision of the Dutch government, state-owned channels Nederland 1 and 3 will be allowed to increase advertising airtime from 5% to 6%, and Nederland 3 will be privatised.Broadcasters condemned the government for the delay. Advertising revenue is defecting to satellite stations outside Holland. |
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