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| Author: | King, S. |
| Title: | ITV sport undergoes shake-up |
| Journal: | Broadcast
1989 : AUG, 4, p.1 |
| Index terms: | |
| Freeterms: | Alterations, Talks, Saving |
| Language: | eng |
| Abstract: | There will be a change in the sports programmes of ITV. In the future they concentrate on branches of sports watched by large number of viewers. ITV started negotiation about transmission of Olympic Games in Barcelona where BBC seems to be a great rival. ITV wants to attract large audience and produce cheap programmes. |
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