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| Author: | Choffray, J.-M. Johnston, P. E. |
| Title: | Measuring perceived pre-purchase risk for a new industrial product. |
| Journal: | Industrial Marketing Management
1979 : NOV, VOL. 8:4, p. 333-340 |
| Index terms: | RISK INDUSTRIAL PURCHASING NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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