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| Author: | Sassen, J. |
| Title: | `Predator alert' at Czech brewery |
| Journal: | International Management
1990 : AUG, VOL. 45:7, p. 33-35 |
| Index terms: | CZECHOSLOVAKIA BREWING INDUSTRY EXPORTS |
| Language: | eng |
| Abstract: | Review of interest of western investors in Pilsner Urquell, the Czecho-Slovak beer. Joint venture enquiries. International marketing campaign. Use of new technology. Production methods. Increase in capacity. Foreign sales. Bottling plant. Transition to a market- -led company. Prospects of entry into western market. |
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