search query: @author Frowein, R. / total: 1
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| Author: | Mollenhauer, M. Frowein, R. |
| Title: | Risikominderung durch systematische Markteintrittsplanung (Risk reduction through systematic planning of market entry) |
| Journal: | Marktforschung und Management
1990 : VOL. 34:1, p. 9-l3 |
| Index terms: | ENTRY CONDITIONS CORPORATE PLANNING |
| Language: | ger |
| Abstract: | Internationalisation of markets is a fact. It is triggered by cost degression and homogenization of markets. Individual firms have to analyse potential markets before entering them. They have to ascertain their product cost and product utility edges in individual markets. Based on these data, and on turnover forecasts has the firm to chose which market to enter. |
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