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| Author: | Denison, D. Fornell, C. |
| Title: | Modeling Distance Structures in Consumer Research: Scale Versus Order in Validity Assessment |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16, p.479-489 |
| Index terms: | MULTIDIMENSIONAL SCALING MEASUREMENT METRICATION |
| Language: | eng |
| Abstract: | Confirmatory multidimensional scaling (CMDS) is discussed as a spatial technique for structural modeling based on ordinal assumptions, and as an alternative to metric techniques such as LISREL. The CMDS user favours ordinal measurement while the covariance structure analyst favours a metric scale. In many cases both properties would seem important for validity assessment and can be used in a complementary way. |
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