search query: @author New, D. E. / total: 1
reference: 1 / 1
« previous | next »
Author: | New, D. E. Schlacter, J. L. |
Title: | Abandon bad R&D projects with earlier marketing appraisals. |
Journal: | Industrial Marketing Management
1979 : NOV, VOL. 8:4, p. 274-280 |
Index terms: | MARKET RESEARCH PRODUCT FAILURES R&D |
Language: | eng |
Abstract: |
« previous | next »
SCIMA