search query: @author Schlacter, J. L. / total: 1
reference: 1 / 1
« previous | next »
| Author: | New, D. E. Schlacter, J. L. |
| Title: | Abandon bad R&D projects with earlier marketing appraisals. |
| Journal: | Industrial Marketing Management
1979 : NOV, VOL. 8:4, p. 274-280 |
| Index terms: | MARKET RESEARCH PRODUCT FAILURES R&D |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA