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| Author: | Ishizuna, Y. |
| Title: | The transformation of Nissan- the reform of corporate culture. *NISSAN MOTOR |
| Journal: | Long Range Planning
1990 : JUN, VOL. 23:3, p. 9-15 |
| Index terms: | CORPORATE CULTURE CORPORATE STRATEGY ORGANIZATIONAL CHANGE TOP MANAGEMENT TRADE UNIONS JAPAN |
| Language: | eng |
| Abstract: | In the early 1980s Nissan was attracting much public attention for its enterprise abroad but its position in the domestic market was failing. This was due to a number of factors, notably conflict between labour and management. Following a change of Presidency in 1985, efforts were made to improve labour management relations. It is shown how a change in corporate culture affected corporate strategy and led to the turnaround of Nissan Motor. A new corporate philosophy was adopted with the focus on customer satisfaction. New models were introduced and a recovery in the domestic market was brought about. At the same time, the company started to expand overseas. The key to success was the construction of a network linking Nissan's global operations. |
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