search query: @author Holak, S.L. / total: 1
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| Author: | Holak, S.L. Tang, Y.E. |
| Title: | Advertising's effect on the product evolutionary cycle. |
| Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29 |
| Index terms: | MARKETING MIX ADVERTISING EFFECTIVENESS SALES CIGARETTE INDUSTRY USA |
| Language: | eng |
| Abstract: |
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