search query: @author Tang, Y.E. / total: 1
reference: 1 / 1
« previous | next »
Author: | Holak, S.L. Tang, Y.E. |
Title: | Advertising's effect on the product evolutionary cycle. |
Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29 |
Index terms: | MARKETING MIX ADVERTISING EFFECTIVENESS SALES CIGARETTE INDUSTRY USA |
Language: | eng |
Abstract: |
« previous | next »
SCIMA