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| Author: | Byrne, M. Langmaid, R. |
| Title: | The Marilyn project: avoiding the soldier blues |
| Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 435-456 |
| Index terms: | RECRUITMENT ARMED FORCES ADVERTISING |
| Language: | eng |
| Abstract: |
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