search query: @freeterm PHYSICAL DISTRIBUTION, VERBRAUCHER, / total: 1
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| Author: | Staude, G. E. |
| Title: | The physical distribution concept as a philosophy of business |
| Journal: | International Journal of Physical Distribution and Materials Management
1987 : VOL. 17:6, p. 32-37 |
| Index terms: | |
| Freeterms: | PHYSICAL DISTRIBUTION, VERBRAUCHER, UNTERNEHMENSPOLITIK |
| Language: | eng |
| Abstract: | In the same way that the marketing concept has emerged as the basis for a customer-oriented approach to business, so too, it is argued, should distributions service be seen as an essential component of that orientation. |
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