search query: @author MacEvoy, B. / total: 1
reference: 1 / 1
« previous | next »
Author: | Novak, T.P. MacEvoy, B. |
Title: | On comparing alternative segmentation schemes: The list of values (LOV) and values and life styles (VALS) |
Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 105-109 |
Index terms: | SEGMENTATION LIFE STYLE LIFE STYLE RESEARCH REGRESSION ANALYSIS CONSUMER RESEARCH DEMOGRAPHY |
Language: | eng |
Abstract: |
« previous | next »
SCIMA