search query: @author MacEvoy, B. / total: 1
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| Author: | Novak, T.P. MacEvoy, B. |
| Title: | On comparing alternative segmentation schemes: The list of values (LOV) and values and life styles (VALS) |
| Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 105-109 |
| Index terms: | SEGMENTATION LIFE STYLE LIFE STYLE RESEARCH REGRESSION ANALYSIS CONSUMER RESEARCH DEMOGRAPHY |
| Language: | eng |
| Abstract: |
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