search query: @author Elsberry, R. B. / total: 1
reference: 1 / 1
« previous | next »
Author: | Elsberry, R. B. |
Title: | Your new product press conference. It doesn't have to be a dud (Pressenotiz) |
Journal: | Business Marketing
1988 : VOL. 73:10, p. 96-98,101 |
Index terms: | |
Freeterms: | ÖFFENTLICHKEITSARBEIT |
Language: | eng |
Abstract: | Next to the press release, the most overworked technique in the public relations arsenal is the press conference for a new product. The trick is to make sure busy editors choose your event, not your competitor's. |
« previous | next »
SCIMA