search query: @author Lynch, J.E. / total: 1
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| Author: | Lynch, J.E. Hooley, G.J. |
| Title: | Increasing sophistication in advertising budget setting |
| Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING MEDIA UNITED KINGDOM |
| Language: | eng |
| Abstract: |
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