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Author: | Faria, A. Dickinson, J. Filipic, T. |
Title: | The effect of telephone versus letter prenotification on mail survey response rate, speed, quality and cost |
Journal: | Journal of the Market Research Society
1990 : OCT, Vol. 32:4, p.551-568 |
Index terms: | QUESTIONNAIRES RESPONSE RATE MAIL SURVEYS |
Language: | eng |
Abstract: |
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