search query: @author Usunier, J.C. / total: 1
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Author: | Usunier, J.C. |
Title: | Negociation commerciale des projets : une approche interculturelle. |
Journal: | Revue Francaise du Marketing
1990 : APR-SEP, 127-128, p. 167-184 |
Index terms: | INTERNATIONAL MARKETING NEGOTIATION (SALES) INDUSTRIAL PSYCHOLOGY PROJECTS CULTURE |
Language: | fre |
Abstract: |
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