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| Author: | Hoyer, W.D. Brown S.P. |
| Title: | Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product |
| Journal: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 141-148 |
| Index terms: | CONSUMER CHOICE CONSUMER BEHAVIOUR PRODUCT DIFFERENTIATION PURCHASING BRAND NAMES |
| Language: | eng |
| Abstract: |
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