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| Author: | Poulsan, C. |
| Title: | Markov modelling applied to brand choice behaviour |
| Journal: | International Journal of Research in Marketing
1990 : Aug, Vol 7:1 p. 5-19 |
| Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR MARKOV CHAINS MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |
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