search query: @author Sommers, M. J. / total: 1
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| Author: | Sommers, M. J. |
| Title: | The prospects for innovation. |
| Journal: | Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 35-42 |
| Index terms: | NEW PRODUCTS SINGLE MARKET CONSUMER MARKETS MARKET RESEARCH |
| Language: | eng |
| Abstract: |
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