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| Author: | Pohl, K.W. |
| Title: | Sponsoring et television en Allemagne. |
| Journal: | Revue Francaise du Marketing
1991 : JAN, 131, p.31-36 |
| Index terms: | SPONSORSHIP CULTURE TELEVISION RECEIVERS INDUSTRY FEDERAL REPUBLIC OF GERMANY |
| Language: | fre |
| Abstract: |
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