search query: @author Keegan, W. / total: 1
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Author: | Keegan, W. |
Title: | Strategic marketing: international diversification versus national concentration. |
Journal: | Columbia Journal of World Business
1978 : 4 WIN VOL.12 p.119-130 |
Index terms: | DIVERSIFICATION MULTINATIONAL COMPANIES |
Language: | eng |
Abstract: |
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