search query: @author Ptacek, C. H. / total: 1
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| Author: | Ptacek, C. H. Ross, I. |
| Title: | Propensity-to-buy ratings. |
| Journal: | Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 43-47 |
| Index terms: | PRODUCT INFORMATION CONSUMER BEHAVIOUR RATING SCALES |
| Language: | eng |
| Abstract: |
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