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| Author: | Hodgkinson, G. P. Padmore, J. Tomes, A. E. |
| Title: | Mapping consumers' cognitive structures: a comparison of similarity trees with a multidimensional scaling and cluster analysis. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:7, p. 41-60 |
| Index terms: | MARKET RESEARCH STATISTICAL METHODS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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