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Author: | Bord, J. B. LaTour, M. S. Lundstrom, W. J. |
Title: | Contemporary women's evaluation of female role portrayals in advertising. |
Journal: | Journal of Consumer Marketing
1990 : WINTER, VOL. 8:1, p. 15-28 |
Index terms: | ADVERTISING WOMEN |
Language: | eng |
Abstract: |
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