search query: @author Shadmon, D. / total: 1
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| Author: | Hornik, J. Zaig, T. Shadmon, D. |
| Title: | Reducing Refusals in Telephone Surveys on Sensitive Topics |
| Journal: | Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.49-56 |
| Index terms: | SURVEYS MAIL SURVEYS CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | Four inducement techniques are presented and empirically evaluated. FITD (Foot-in the-door), the low ball (LB) procedure and two combined techniques. It was investigated whether the two techniques could be considered complementary to one another and produce in conjuntion an even greater degree of compliance. |
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