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| Author: | Biswas, A. Blain, E.A. |
| Title: | Contextual effects of reference prices in retail advertisements. |
| Journal: | Journal of Marketing
1991 : JUL, VOL. 55:3, p.1-12 |
| Index terms: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR CONSUMER EXPECTATIONS RETAIL PRICING MANAGING DIRECTORS |
| Language: | eng |
| Abstract: |
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