search query: @author Xuereb, J. M. / total: 1
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| Author: | Xuereb, J. M. |
| Title: | Une redefinition du processus d'innovation = A redefinition of the innovation process |
| Journal: | Revue Francaise de Gestion
1991 : JUN-JUL-AUG, 84, p. 96-104 |
| Index terms: | INNOVATION PRODUCTS QUALITY ASSURANCE PRODUCT DEVELOPMENT NEW PRODUCTS SUCCESS |
| Language: | fre |
| Abstract: | The modern industrial company has to confront a double challenge today: how to offer quality products while reducing the duration of the innovation process. It is suggested that this can be achieved through a redefinition of the structure of the innovation process. It is described how to apply this new integrated process. The innovation process in an integrated structure is not defined as a sequence of activities performed by various departments, but rather as a network of activities operated under a unified supervision. Product development has a key role in the process of innovation: it transforms the product from the state of technological concept to the state of readiness for sale. |
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