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| Author: | Reiner, M. |
| Title: | Strategische Prognose von Markt- und Absatzentwicklungen durch kombinierten Einsatz quantitativer und qualitativer Verfahren (Strategic forecasting of market and sales processes through combined use of quantitative and qualitative methods) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 71-87 |
| Index terms: | FORECASTING TECHNIQUES |
| Language: | ger |
| Abstract: | In the present turbulent environment simple extrapolation does not work. The article presents a three-phase method of forecasting where the results of the first, exact, quantitative phase are revised in the second by experts and in the third phase policy alternatives are offered. A practical example is given. |
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