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| Author: | Antoine, J. |
| Title: | Le marketing de la presse, de l'edition et de la communication (analyse du seminaire ESOMAR). |
| Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 79-82 |
| Index terms: | MARKETING MASS COMMUNICATION PUBLISHING INDUSTRY |
| Language: | fre |
| Abstract: |
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