search query: @author Antrecht, R. / total: 10
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Author: | Antrecht, R. Luber, T. |
Title: | Neue Haerte. Daimler Benz = The transformation of the Daimler Benz ! Daimler-Benz |
Journal: | Capital
1992 : NOV, VOL. 31:11, p. 206-212 |
Index terms: | COMPANIES COMPANIES BY SIZE GERMANY CASE STUDIES |
Language: | ger |
Abstract: | With its 100 billiard DEM sales and 370 000 employees, Daimler Benz is Germany's largest industrial corporation. The company, consisting of four corporations /AEG, Dalura, Debis and Mercedes- Benz/ is controlled by a holding, whose headquarter is in Stuttgart. Now this holding is being transformed radically. Bureaucracy is reduced, power structures are broken open, old hierarchies are demolished and a lot of jobs are ended. The goal of these measures is to provide the organizational and personnel conditions for the completion of the process of transforming Daimler-Benz into a technology trust. |
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