search query: @author Belk, R. W. / total: 10
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| Author: | Belk, R. W. Bryce, W. |
| Title: | Christmas shopping scenes: from modern miracle to postmodern mall |
| Journal: | International Journal of Research in Marketing
1993 : AUG, VOL. 10, p. 277-296 |
| Index terms: | SHOPPING MARKETING RESEARCH |
| Language: | eng |
| Abstract: | Christmas is, for the western world, the distilled essence of contemporary consumption. By analyzing and contrasting two films about the Christmas shopping experience, produced at the close of World War II and at the beginning of 1990, the authors examine the changing role of shopping in this key consumption celebration. Based on the evidence of these films and additional historical observations of shopping and consumption, it is concluded that Christmas has become a postmodern spectacle and that Christmas shopping increasingly reflects the search for the disintegrated self while it decreasingly reflects the celebration of home and family. |
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