search query: @author Ford, J. / total: 10
reference: 6 / 10
| Author: | Ford, J. LaTour, M. |
| Title: | Differing reactions to female role portrayals in advertising |
| Journal: | Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 43-52 |
| Index terms: | ADVERTISING RESEARCH ROLES WOMEN |
| Language: | eng |
| Abstract: | The purpose of this study is to examine the general perceptions of women from different interest groups to find out just how heterogeneous women's organizations are. The first major research hypothesis sets expectations of differences in perceptions among three groups of women which were felt to represent a viable, strategically important array of diverse views. These mutually exclusive samples consisted of a general area sample, a sample of women who are members of the League of Women Voters, and a sample of members of the National Organization for Women. |
SCIMA