search query: @author Raithel, H. / total: 10
reference: 4 / 10
| Author: | Raithel, H. |
| Title: | Reisefieber |
| Journal: | Manager Magazin
1992 : JUL, VOL. 22:7, p.64-71 |
| Index terms: | TOURISM INDUSTRIES TOURIST INDUSTRY TRAVEL AGENTS |
| Language: | ger |
| Abstract: | The article is about the chief of the Duesseldorf tourism chain, the LTU. He wants to conquer his concurrents like TUI, NUR or ITS by means of his new idea to take everything that is related to holidays in one hand and base a chain on this concept. The author discusses the advantages and the disadvantages of this strategy. |
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