search query: @author Raithel, H. / total: 10
reference: 3 / 10
Author: | Raithel, H. |
Title: | Den Riegel knacken |
Journal: | Manager Magazin
1992 : APR, VOL. 22:4, p.224-233 |
Index terms: | MARKETING PRODUCTION FOOD AND DRINKS INDUSTRY |
Language: | ger |
Abstract: | The sweets concern Mars is forced to make a trend correction because of the concurrence. The new means is a conscious employment of sport sponsoring , this is to balance the deficit and to motivate the making of a new circle of consumers. |
SCIMA