search query: @indexterm MICROMARKETING / total: 10
reference: 9 / 10
| Author: | Wiersema, F. Heinrich, K. |
| Title: | Jedem Kunden sein Produkt. |
| Journal: | Absatzwirtschaft
1993 : FEB, p. 40-43 |
| Index terms: | CUSTOMERS SERVICE MICROMARKETING INFORMATION TECHNOLOGY ORGANIZATIONAL STRUCTURE CORPORATE CULTURE |
| Language: | ger |
| Abstract: |
SCIMA