search query: @indexterm MICROMARKETING / total: 10
reference: 9 / 10
Author: | Wiersema, F. Heinrich, K. |
Title: | Jedem Kunden sein Produkt. |
Journal: | Absatzwirtschaft
1993 : FEB, p. 40-43 |
Index terms: | CUSTOMERS SERVICE MICROMARKETING INFORMATION TECHNOLOGY ORGANIZATIONAL STRUCTURE CORPORATE CULTURE |
Language: | ger |
Abstract: |
SCIMA