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| Author: | Aharoni, Y. |
| Title: | In search for the unique: can firm specific advantages be evaluated? |
| Journal: | Journal of Management Studies
1993 : JAN, VOL. 30:1, p. 31-49 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Strategy, whatever its different definitions, entails an attempt by a firm to achieve and sustain competitive advantage against other firms. Competitive advantage can be achieved if the firm is able to be different. Success is based on using a unique strategy. This article calls for understanding the unique or learning to recognize uniqueness. It is concerned with how a strategy can be evaluated ex-ante by outsiders to predict its probability of success. |
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