search query: @author Weigand, R. E. / total: 10
reference: 8 / 10
| Author: | Weigand, R. E. |
| Title: | 'Buying in' to market control. |
| Journal: | Harvard Business Review
1980 : NOV-DEC, VOL. 58:6, p. 141-149 |
| Index terms: | CUSTOMERS CONTROL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA