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| Author: | Richardson, B. |
| Title: | Comprehensive approach to strategic management: leading across the strategic management domain |
| Journal: | Management Decision
1994 : VOL. 32:8, p. 27-41 |
| Index terms: | MANAGEMENT MANUFACTURING ENTERPRISE |
| Language: | eng |
| Abstract: | No single subject has so dominated the attention of managers, consultants and management theorists as the subject of corporate strategy. For the top managers of big companies, this is perhaps understandable. Served by hordes of underlings, their huge desks uncluttered by the daily minutae of business, they often consider setting strategy as their most valuable contribution. More puzzling is the fact that the consultants and theorists jostling to advise businesses cannot even agree on the most basic of all questions: what precisely is strategy? |
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