search query: @author Davids, M. / total: 10
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| Author: | Davids, M. |
| Title: | Strategic marketing: the interactive evolution (Nachrichtentechnik; Marketingplanung; Sales Promotion) |
| Journal: | Journal of Business Strategy
1994 : JUL-AUG, VOL. 15:4, p. 52-55, 58-59 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, INFORMATIK, WERBUNG, PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | Companies involved in interactive marketing are increasingly coming to see it playing a central, strategic role, rather than considering it to be some curious whiz-bang technology relegated to the fringes of the marketing plan. Take a look at how interactive marketing tools, used strategically, can bolster your advertising, promotion, public relations, and sales. |
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