search query: @author Narayanan, V. K. / total: 10
reference: 3 / 10
| Author: | McCabe, D. L. Narayanan, V. K. |
| Title: | The life cycle of the PIMS and BCG models (Planungsmodell) |
| Journal: | Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 347-352 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | The information revolution has reshaped the way corporations are managed in the 1990's. Traditional strategic planning models are now considered by many to be fads or fashions whose day has come and gone. However, the research discussed in this article suggests that such a view may do a great disservice to strategy models. A survey of America's largest corporations reveals that many organizations have been reluctant to discard the tolls that are viewed historically as integral to their success. Indeed, strategic planning models seem likely to survive the complex world of the 1990's and beyond. sp |
SCIMA