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| Author: | |
| Title: | Focus on broadcast audience research (Rundfunkwerbung) |
| Journal: | Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 175-212 |
| Index terms: | |
| Freeterms: | WERBEFORSCHUNG |
| Language: | eng |
| Abstract: | In June 1992 ESOMAR in conjunction with the Advertising Research Foundation organised a worldwide symposium on broadcast audience research. Attended by over 200 delegates from 26 different countries it was hihgly successful event. A total of 50 papers were delivered and 5 are reproduced in this issue of the magazine. The problems dealt with are - maintaining interest and involvement in consumer panels, - standardising audience measurement, - development of a non-telephone peoplemeter, - research in Central and Eastern Europe, and - measurement of children radio audiences. |
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