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| Author: | McCrory, F. V. Gerstberger, P. G. |
| Title: | The new math of performance measurement (Gewinnermittlung; Bewertungsmethode) |
| Journal: | Journal of Business Strategy
1992 : MAR-APR, VOL: 13:2, p. 33-38 |
| Index terms: | |
| Freeterms: | BETRIEBSERFOLG, LIQUIDITÄT, RETURN ON INVESTMENT |
| Language: | eng |
| Abstract: | Traditional accounting measures such as ROI are of little value to managers in measuring progress toward creating shareholder value. The authors maintain that new performance measures be used an that an organization's culture be adapted to conform with this 'new math'. |
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