search query: @author Haedrich, G. / total: 10
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| Author: | Haedrich, G. Jenner, T. |
| Title: | Die Bedeutung strategischer Gruppen für die Marktwahl- und Marktbearbeitungsentscheidung bei der Neuproductplanung in Konsumgütermärkten |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1995 : VOL. 17:1, p. 29-36 |
| Index terms: | MARKETING MODELS MARKETING CONCEPT EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: | The concept of strategic groups contains aspects concerning decisions of market choice and the marketing of products. The article presents an empirically deduced model for distinguishing strategic groups. This model can serve as a basis for market choice decisions. Subsequently possibilities of intra group differentiation are discussed. |
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