search query: @author Gijsbrechts, E. / total: 10
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| Author: | Gijsbrechts, E. Swinnen, G. Watershoot, W. van |
| Title: | The changing consumer in Belgium |
| Journal: | International Journal of Research in Marketing
1995 : DEC, VOL. 12:5, p. 389-403 |
| Index terms: | MARKETING RESEARCH BELGIUM |
| Language: | eng |
| Abstract: | centrally located at the cross-roads of the main European Cultures that constitute its roots, Belgium can in many respects be regarded as a miniature Europe. Indeed, most general economic and consumption tendencies that have a grip over Europe, also reign in the Belgian society. Yet, Belgium's macro marketing mix exhibits a number of particular characteristics. The remarkably developed retail apparatus and extensive product assortments are typical of a small but rich consumption society. At the same time, promotional expenditures remain modest, and price competition in major sectors is fierce. |
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